GRID DYNAMICS HOLDINGS, INC. Grid Dynamics, announced the release of Omnichannel Grocery Platform - a new SAP hybris extension that helps grocers create an integrated, personalised user experience across all channels. Built on the SAP hybris platform, the Grid Dynamics solution helps grocers transition their business model from a purely physical model to an integrated omnichannel model across store, on mobile devices and online. Online grocery shopping is expected to show tremendous growth over the next several years as consumers continue to become more comfortable with purchasing goods through eCommerce platforms. New entrants such as Amazon Fresh and Google Express and the emergence of omnichannel business models has changed customer expectations as well, forcing traditional grocery stores to enhance their own online presence.
According to BI Intelligence, 3.3% of current U.S. grocery spending is online, and this is expected to grow to nearly 20% by 2018. The Grid Dynamics Omnichannel Grocery Platform allows grocers to implement a omnichannel platform that provide consumers with an intuitive user experience across, giving them the flexibility to shop and consume grocery-related content anytime, anywhere on their preferred medium. At the same time, grocers gain a 360-degree real-time view of customer behavior allowing them to create targeted marketing and personalised promotions to drive customer behavior and maximize returns.
The omnichannel grocery platform will allow consumers to order online for in-store or home delivery; view nutritional and brand information; create and write reviews; add ingredients to their cart directly from recipes and cooking-related content; save, manage and share shopping lists; create custom orders (from the bakery, for example); and manage loyalty cards and points. Data collected and analyzed from these engagements gives grocers valuable insight into user behavior they can use to cross- and up- sell; create custom promotions; implement variable pricing; enhance product search; and better manage inventory systems in real-time.
