GoPro : Adweek Names GoPro to List of 2017 Media Plans of the Year Adweek Names GoPro to List of 2017 Media Plans of the Year
September 18, 2017 at 08:54 pm
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Reaching consumers isn't always easy, but when you have a family of talented athletes, influencers and content creators, it's almost unfair to not share all the amazing content with the world. This is what inspired GoPro's creative team to create the 'There's a Hero in All of Us' campaign alongside the agency Mediabrands San Francisco. After being wildly successful, the campaign has landed GoPro amongst good company as one of Adweek's 23 Best Media Plans of 2017, along with Netflix, Airbnb, Lexus, Hulu and Google.
Specifically, Adweek recognized GoPro in the 'Best Use of Programmatic' category. Commending the campaign for resonating across 14 different countries that represent nine languages and use five different currencies-trust us, this is now easy feat. But when you can do everything from travel to the depths of the ocean to unobtrusively capture priceless family memories with a GoPro, it becomes do-able.
As told to Adweek by our own global advertising manager Sacha Coates, 'Not only were we trying to find imagery that spoke to each of the audiences that we were targeting, we were also trying to highlight the product attributes of our HERO5 camera.'
'There's a Hero in All of Us' celebrates the extraordinary in everyday life, as told by GoPro. We're stoked to share the memories with everyone who's a fan and a follower of GoPro. We promise we have lots more to come!
GoPro Inc. published this content on 18 September 2017 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 18 September 2017 19:53:05 UTC.
Original documenthttps://gopro.com/news/adweek-names-gopro-to-list-of-2017-media-plans-of-the-year
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GoPro, Inc. produces cameras, and mountable and wearable accessories. The Company offers a family of flagship cameras, including its cloud connected HERO12 Black, HERO11 Black, HERO11 Black Mini, HERO10 Black, HERO10 Black Bones, HERO9 Black, and MAX cameras. HERO12 Black is a waterproof camera, featuring a GP2 processor and HyperSmooth 6.0 image stabilization. MAX is a 360-degree waterproof camera featuring MAX HyperSmooth image stabilization, 360-degree MAX TimeWarp Video, MAX SuperView, PowerPano, audio, live streaming, voice control and a front facing touch display. Its subscription service offers full access to the video and photo editing features in the new Quik desktop app and Quik mobile app. It offers mobile, desktop and Web applications that provide a media workflow for archiving, editing, multi-clip story creation, and sharing content on the fly. It also offers a lifestyle gear lineup that melds its signature design and versatility across a line of bags, backpacks and cases.