Eventbrite reported it has added two new hires to its executive team. Omer Cohen has joined as Chief People Officer and Brian Irving has been appointed as the company's Chief Brand Officer. Eventbrite's Chief Brand Officer, Irving will be leading a cross-functional effort to codify the company's global brand strategy, storytelling, and positioning in the market. A tech industry veteran, he joins Eventbrite with two decades of experience building and marketing iconic global brands including Apple, Google, and Airbnb. He also previously served as co-CMO and VP of global digital marketing for Levi Strauss & Co. As Chief People Officer, Cohen is responsible for the growth, development and evolution of Eventbrite's global team of "Britelings," and company culture. He brings over 25 years of both operational leadership and organizational development experience to the company along with a proven track record of leading teams through periods of extraordinary growth. Prior to Eventbrite, he held leadership roles at the high-tech firms Lytro and DigitalThink, and also served as President of the Great Place to Work, the HR consulting firm best known for selecting Fortune's 100 Best Companies to Work For in America.