showcased and awarded at Silmo 2021
- Transitions XTRActive Polarized, the latest breakthrough innovation of Transitions lenses, awarded with a “Silmo d’Or” in the “Vision” category
- First presentation in
France of major innovations, including Ray-Ban Stories smart glasses to be launched inFrance by Q1 2022
Charenton-le-Pont,
The Company also took the opportunity of this flagship trade event to present other major innovations, including Ray-Ban Stories, the next generation of smart glasses and the first product resulting from EssilorLuxottica’s highly anticipated collaboration with Facebook, confirming its plan to expand availability to new countries, including
“We are proud to showcase the innovation capabilities that
Major innovations presented during Silmo 2021
These are some of the Company innovations presented at the event:
- Ray-Ban Stories, the next generation of smart glasses developed in collaboration with Facebook, announcing its plan to expand availability to new countries, including
France , by Q1 2022 Essilor Stellest lenses, the culmination of 30 years of research to correct myopia and slow its progression in children- Ray Ban Authentic, the first branded and genuine complete pair from
EssilorLuxottica , combining the style of Ray-Ban frames and Essilor’s expertise in vision - Vision-S 700, the state-of-the-art immersive refraction station, that was nominated for a Silmo d’Or in the “Equipment” category
- Transitions XTRActive New Generation and Transitions XTRActivePolarized lenses
“Silmo d’Or” award in the “Vision” category for Transitions XTRActive Polarized
Different types of light create challenges to our vision. In demanding light situations, such as very bright light or reflective glare, vision can be compromised as unprotected exposure may lead to eye fatigue, and may contribute to symptoms such as dry or itchy eyes, headache, and eye strain. In addition to this, we live in an increasingly digitalized world in which our eyes are now more than ever over-exposed to blue-violet light from artificial light and electronic devices such as cell phones, tablets, and laptop computers. Seeking to help protect our eyes in all light situations, at all times, is key to maintaining eye health in the long term.
Transitions XTRActive Polarized lenses, the only and best ever polarized and photochromic lenses1, are uniquely designed for eyeglass wearers who are frequently exposed to bright light and reflective glare. Specifically designed for very bright light and reflective glare exposure, Transitions XTRActive Polarized lenses become extra dark and achieve a polarization efficiency of up to 90 percent outdoors2, which is similar to polarized sunglasses. They also block 100% of UVA and UVB rays. Indoors, under lower light intensity, Transitions XTRActive Polarized lenses remain clear with a hint of protective tint. Transitions XTRActive Polarized lenses are not polarized indoors. As a result, wearers can use their digital devices without having to worry about a polarized lens blocking their view of the screen, and still receive the benefit of Transitions XTRActive Polarized lenses helping to protect from harsh indoors lights, filtering up to 34% of harmful blue light3 indoors
The worldwide distribution of Transitions XTRActive Polarized will be accelerated in the coming months.
CONTACTS
Head of Investor Relations E-mail: ir@essilorluxottica.com | Head of Corporate Communications E-mail: media@essilorluxottica.com |
Footnotes
1 Compared to clear to dark photochromic lenses.
2 Based on tests across materials on grey lenses @ 23°C, using ISO 12312-1 standard.
3 Based on tests across materials on grey lenses @ 23°C. “Harmful blue light” is calculated between 380nm and 460nm.
Transitions and XTRActive are registered trademarks, and XTRActive Polarized are trademarks of
Attachment
- DOWNLOAD PDF VERSION OF THE NEWS RELEASE
© OMX, source