Entravision Communications Corporation announced the official launch of its new radio format in Los Angeles, La Suavecita. Entravision has tapped their best on-air personalities, who have been specifically chosen to align with this new music movement. Wake up every day with El Show dePiolín between 6am and 10am, followed by local favorite Mayra Berenice during the mid-day hours and wind it all down in the afternoon drive with the LM Show, the only radio entertainment celebrity gossip show on-air and online.