The campaign aims to support Indian sellers secure fair prices for their products in the global market.
The new digital ad film highlights the dilemma where an antique shop owner finds himself in such a situation when his oldest customer insists for a hefty discount on a piece of antique jewelry. Many sellers find themselves in similar scenarios where they are left with no choice but to succumb to these demands in an effort to win the business and save seller-customer relationships.
The video ends with the call-to-action for Indian sellers to join forces with
Conceptualised by Clevertize, the ad film targeted at both metro and non-metro cities, the campaign aims to communicate with the prospective sellers (MSMEs and large enterprises), the various benefits of selling on eBay’s Cross Border Trade platform and draws special attention to how
Sagar Nidavani, chief executive officer, Clevertize, said, “This integrated marketing campaign aims to strike a chord with the Indian sellers and show how easy it is to connect with more than 182 million buyers across 190 countries via eBay.”
Contact Information:
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https://clevertize.com/
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