The dia.es online platform is now the most economical store in the whole group.

This is the fourth Spanish city in which the company has launched its e-commerce, after Madrid, Barcelona and Malaga.

Madrid, 27 January 2016. DIA has taken another step forward in the development of its electronic business with the launch of its online platform in Palma de Mallorca, which is now the fourth city in Spain to have this service. After implementing this experience in Madrid, Barcelona and Malaga, where it now reaches more than ten million customers, DIA has expanded its online business so that it can be used by almost half a million residents in Palma. The company currently has six physical stores on the Balearic Islands. DIA's online store includes an assortment of more than 4,000 references and certain specific products that cannot be found in some physical stores, such as 'gluten-free' and 'fair trade' product lines. It has become the company's most economical establishment thanks to its aggressive pricing and promotional discounts.

DIA - Distribuidora Internacional de Alimentación SA issued this content on 28 January 2016 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 29 January 2016 12:54:20 UTC

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