DGTL Holdings Inc. announced the signing of a new Fortune 500 multinational mass media and entertainment client. This new key account is a NASDAQ listed media conglomerate with a market capital of over USD 20 billion. The multiple TotalSocial service agreements are with two of the client's flagship media brands in its distinctive portfolio of iconic content distribution brands and franchises.

The combined value of these multiple service agreements is approximately CAD 270,000. These multiple service agreements will provide unique data and insights to the clients advertising support team to maximize advertising revenue and growth. TotalSocial will be leveraged to deliver a range of data-analytics, content development and distribution services, including competitive intelligence, influencer marketing, audience development, and analytics reporting with KPI (key-performance-indicators) recommendations to maximize growth of both brand equity and business performance.

The success of an initial proof of concept (POC) contract led to these multiple service agreements and subscription to the TotalSocial PaaS platform. In addition to the previous project based work, TotalSocial will enable this client to access in-depth brand performance data across multiple media channels and comprehensive analytics on both demographic and psychographic data. TotalSocial will also provide enhanced deep dive diagnostics, benchmark reports and analysis of brand health metrics to understand additive and complementary KPIs to their existing metrics.