DGTL Holdings Inc. announced the signing of a new contract singing with a key client by its wholly owned subsidiary Engagement Labs. This is the third year measuring the one of the highest rated and most-watched major sporting event in America with a leader in sports entertainment. This client continues to leverage proprietary TotalSocial technologies for their proven predictive data and analytics of consumer engagement and sales, as well as other key business performance indicators such as multimedia broadcast viewership and digital engagement.

The valued of the new PaaS (platform as a service) service contract is set at over CAD 110,000, plus applicable taxes. This Engagement Labs client is a global sports entertainment and media powerhouse that delivers premium sports content across its portfolio of digital and broadcasting brands and platforms. The client's parent company is a Nasdaq listed issuer with a current market capital in excess of $35 billion. This new service contract provides this high-profile client continued access to the TotalSocial® proprietary measurement and analysis platform to track the advertising impact for the national sports event as it relates to its twenty brand sponsors of this, the most watched annual sports event in the USA.

The comprehensive social data analytics study is designed to measure key performance indicators such as word of mouth, ad recall and purchase consideration among viewers of this month- long event for its top corporate partner brands.