The stock is likely to rally again.

The company displays a low valuation with a P/E ratio of 9.49x for 2015. Eps are expected to rise by 20% this year. Moreover, analysts covering the stock keep upgrading their EPS estimates.

Technically, the stock evolves in a bullish trend on all time scales. Prices came back on the GBp 432.3 support, tested previously. This threshold is likely to allow a technical rebound towards the recent highs at GBp 455.

Therefore, investors can open a long position on the stock to target GBp 455. The stop loss will be placed under the current support.