With its slogan 'There is a Trust, we call it Carrefour', this branding campaign is the largest one in Carrefour China, and also never has been done by other international retailers in China.
The campaign wich started since November 1st, 2016 with 2 movies dedicated to fresh and food safety was launched through TV and WeChat social network .

For Chinese New Year 2017, the campaign will continue.

About 10 short movies in total will be released to the Chinese public in the coming 2 years.

Carrefour SA published this content on 25 January 2017 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 25 January 2017 16:12:01 UTC.

Original documenthttp://www.carrefour.com/current-news/a-new-branding-campaign-for-carrefour-china?parent=1478

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