Carlsberg has selected Cees't Hart as its new president and CEO, in a bid to boost profits, which plummeted due to drooping sales in the key Russian and eastern European markets. Cees, who is currently acting as the CEO of Royal FrieslandCampina, will replace Carlsberg current CEO Jørgen Buhl Rasmussen. Cees will assume the new role from June 15, 2015.