BurgerFi International Inc. hitting theaters with their all-natural, high-quality and highly craveable burgers through a new partnership with Apple Cinemas. The company entered into a binding licensing agreement with Apple Cinemas to operate a BurgerFi franchise location within its Pittsford Plaza Apple Cinemas. The agreement is consistent with BurgerFi International's typical franchise agreement for non-traditional store locations.

The location will provide full-service capabilities outside the theater. Customers may order BurgerFi during the week through Uber Eats, DoorDash, and GrubHub. The Pittsford Plaza Apple Cinemas is located at 3349 Monroe Ave.

in Rochester, NY. BurgerFi will offer in-theater service, where guests can scan a QR code during their movie and food will be delivered directly to their seat. Guests can enjoy the full lineup of the brand's menu.