Briscoe Group Limited announced unaudited sales results for the second quarter and six months to 30 July 2017. Group sales for the second quarter ended 30 July 2017 increased 2.60% to $138.9 million from the $135.4 million reported for last year's second quarter. The Group's homeware segment increased sales by 0.84% during this period and the sporting goods segment by 6.19%. On a same store basis the Group's sales for the second quarter ended 30 July 2017 were 3.03% ahead of the same period last year. On a same store basis homeware sales increased by 1.58%, while sporting goods sales increased by 5.96% over the second quarter of last year.

The directors announced unaudited sales for the half year to 30 July 2017 of $280.3 million, an increase of 4.44% on the $268.4 million reported for the first six months of last year. The Group's homeware segment increased sales by 4.56% during this period and the sporting goods segment by 4.23%. On a same store basis the Group's sales for the half year ended 30 July 2017 were 4.43% ahead of the same period last year. The same store calculation adjusts for new Rebel Sport stores opened by the Group at Westgate, Northwest Auckland and Petone, the new Briscoes Homeware store opened at Westgate and also four store closures being the Lower Hutt Rebel Sport and Briscoes Homeware stores, and two Living & Giving stores at Queensgate, Wellington and Albany in Auckland. Adjustment has also been made for the Briscoes Homeware store at Wairau Park in Auckland which was closed during May, June and July last year due to fire damage.

The company provided earnings guidance for the first half year ended 30 July 2017. The company expects to report a record net profit after tax for the half year of no less than $28 million.