Mobile payment: BNP Paribas learns from its customers to create new solutions

Not only are mobile payments fast and easy for customers to use, they can also adapt to any type of purchase (retail, transport, entertainment). Reliable and secure, they can simplify money transfers by eliminating the need to enter complex account numbers-users can send money to a chosen recipient in just a few clicks.

For example, with the Mes transferts app from BNP Paribas, customers can pay or reimburse friends and family simply by entering their phone number. And it works no matter where they do their banking!

For businesses and retailers, contactless payments at check-out are faster and help optimize in-store customer service, reducing lines by 15-20%, on average. On top of that, it makes handling cash and treasury operations even easier. Retailers also benefit from the added bonus of appearing more modern and innovative than their competitors. Finally, mobile payments help to optimize store loyalty programs and in turn improve their customer relations systems.

Since February 2017, BNP Paribas retail banking customers can pay for in-store purchases using their smartphone, both in France and abroad, using the Paylib contactless service. All they have to do is swipe the back of their mobile phone against the payment terminal: it's as simple, fast and secure as contactless payment with a traditional credit or debit card.

Another innovation the Group helped to develop, Lyf Pay, an all-in-one mobile payment solution that centralizes all of a customer's cards, coupons and loyalty cards. They can then pay for their purchases, repay friends or family, donate to a charity organization or unlock exclusive discounts from their favorite brands, all from the Lyf Pay app which generates a unique QR code for every transaction. And because each business can customize the app, Lyf Pay offers brands an innovative and powerful way to retain customers.