Berjaya Food Berhad announced the appointment of Sydney Lawrance Quays as Executive Director, date of change is 12 Jan. 2017. Mr. Sydney Lawrance Quays started his career in the hotel industry, moving through different divisions and subsequently joined the Quick Service Restaurant industry, working for McDonald's Malaysia as a trainee manager in 1989. He was a pioneer with Berjaya Starbucks Coffee Company Sdn Bhd since he joined BStarbucks in year 1998 as Marketing and Merchandise Manager. Subsequently, he was appointed as a Managing Director of BStarbucks on 31 October 2012 and Berjaya Food Supreme Sdn Bhd. He is responsible for overseeing the day-to-day operation decisions for both BStarbucks and BFood Supreme. He is also responsible for developing the business strategies and directions for business growth and new market expansion as well as preparing and implementing comprehensive business and marketing plans, bringing new and innovative ideas to build sales and elevate brand status. In addition, he is also responsible for the financial performance, profitability and future prospect of the business. Besides the above directorships, he is also a Director of Berjaya Food Trading Sdn Bhd. He is responsible for the growth of BFood Trading, which operates the fast-moving consumer goods business, overseeing the expansion of the FMCG business into different channels and other retail sectors, as well as new products implementation. He also hold directorships in several other private limited companies in Berjaya Corporation group of companies namely, Wen Berjaya Sdn Bhd and Berjaya Krispy Kreme Doughnuts Sdn Bhd.