B&G Foods Introduces the B&G® Pickleball Bag in Collaboration with Nyc Designer, Made by Alex
July 09, 2024 at 12:00 pm
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B&G Foods in collaboration with Made by Alex, announced the exciting launch of the B&G® Pickleball Bag x Made by Alex, a pickleball bag designed for handbag, pickle and pickleball enthusiasts alike. The B&G® brand, originally known as Bloch & Guggenheimer®, originated in the streets of New York City in 1889, and its pickles, peppers, relishes, olives, sauerkraut and other specialty items have set the standard for New York taste for more than 135 years. Made in New York City, where the iconic B&G® brand originated, the B&G® Pickleball Bag x Made by Alex will be the ultimate summer must-have.
As pickleball's popularity continues to rise, B&G Foods saw an opportunity to blend the obsession with pickle culture with the craftsmanship of one of New York's top local designers, Made by Alex. The result is a strikingly innovative accessory that seamlessly merges the worlds of pickles, pickleball, and high fashion. Crafted with meticulous attention to detail, the B&G® Pickleball Bag x Made by Alex is ideal for hitting the courts or stepping out for a day of leisure, embodying both durability and unparalleled style.
Made with Italian leather and a chenille-branded patch, the B&G® Pickleball Bag x Made by Alex, can hold two pickleball paddles and two pickleballs. As collaborations between handbags and food brands continue to captivate audiences worldwide, the partnership between the B&G® brand and Made by Alex taps into three passionate demographics, handbag, pickle and pickleball fans alike, heralding a future where functional accessories seamlessly integrate with both culinary and sport culture.
B&G Foods, Inc. manufactures, sells and distributes branded shelf-stable and frozen foods across the United States, Canada and Puerto Rico. Its products include frozen and canned vegetables, vegetable, canola and other cooking oils, vegetable shortening, cooking sprays, oatmeal and other hot cereals, fruit spreads, canned meats and beans, bagel chips, spices, seasonings, hot sauces, wine vinegar, and other specialty products. It operates in four segments: Specialty, Meals, Frozen & Vegetables and Spices & Flavor Solutions. Its products are marketed under various brands, including Ac'cent, B&G, B&M, Baker's Joy, Bear Creek Country Kitchens, Brer Rabbit, Canoleo, Cary's, Clabber Girl, Cream of Rice, Cream of Wheat, Crisco, Dash, Davis, Devonsheer, Don Pepino, Durkee, Grandma's Molasses, Green Giant, Joan of Arc, Las Palmas, Le Sueur, MacDonald's, Mama Mary's, Maple Grove Farms of Vermont, McCann's, Molly McButter, New York Flatbreads, New York Style, Old London, Polaner, and Wright's.
B&G FOODS, INC. 
