Aviva announced Jason Storah accepted the role of CEO of its UK & Ireland General Insurance business. Jason Storah is currently CEO of Aviva Canada, a role he has held for four years, in a period defined by progress for that business, including GWP growth of 34%, and becoming the number two General Insurer in the Canadian market. Storah has almost 20 years of experience with Aviva in a variety of roles.

Prior to becoming CEO of Aviva Canada, he most recently served as chief Distribution officer, where he oversaw broker distribution, partnerships-including RBC Insurance-as well as Aviva's direct insurance business and marketing. In his new role, he will continue to report to Aviva Group CEO Amanda Blanc, and be a member of Aviva's Group Executive Committee, as he has been since 2020.