Avensia and Apptus are extending their 15-year partnership to empower retailers to take modern best-in-class search, personalization, and recommendation services to the next level. Together, they provide the technology and experience to offer end customers an exceptional digital experience through a deep understanding of user intent mapped to conceptual product interpretation. According to Accenture, 91% of consumers are more likely to shop with brands that recognize, remember, and provide relevant offers and recommendations. In fact, 70% of millennials are willing to let retailers track their browsing and shopping behaviors in exchange for a better shopping experience. Many online search systems now seek to interpret user intent based on phrasing and context to discern transactional, navigational, or informational intent. However, without conceptual data, e-commerce sites can fail to return the products desired as well as relevant recommendations and content. Apptus’ latest technology, designed for the fashion industry, brings conceptual understanding to product search for the fashion sector, on top of powerful AI, Machine Learning and patented behavioral-driven algorithms. This empowers retailers to detect and react to consumer trends in real time, to list and recommend the most relevant products with every search, in every given moment of the customer journey. Avensia brings a wealth of experience and expertise in implementing the Apptus relevancy technology within high performing e-commerce platforms for a range of customers in the fashion industry, ensuring the right fit for their business.