Aeon : Introducing the Delicatessen Process Center (321KB)

This is a translation of the original Japanese document and is provided for informational purposes only. If there are any discrepancies between this and the original, the original Japanese document prevails.

June 6, 2024

AEON CO., LTD.

AEON Retail Co., Ltd.

AEON Food Supply LTD

Introducing the Delicatessen Process Center:

Elevating Culinary Excellence with SPA*1-CraftedChef-Quality Delicacies

On June 6 (Thursday), the company commenced full-scale operations of a new Delicatessen Process Center. Here, products developed by a team of food experts are produced using professional chefs' cooking techniques in a SPA format, overseeing the entire process from product development to sales.

Until now, the food retail industry has mainly provided home-style delicatessen to reduce the burden of household chores for customers. In recent years, as food preferences have become more diverse, there is a growing need for casual purchases of quality products made by professional chefs, even at supermarket food counters.

In response to these evolving needs, AEON has initiated a group-wide project to develop next- generation Delicatessen Process Centers that can efficiently produce and sell products with the quality of authentic restaurants, under the concept of 'Everyday, Chef Quality.' The first of these next-generation centers, Craft Delica Funabashi, is located in Funabashi City, Chiba Prefecture.

≪Three measures to realize the "Everyday, Chef Quality" concept≫

Development

Processing

Sales

SPA system to pursue chef-quality tastes by professional teams on Merchandizing*2, Cooking, and Processing

A production line design utilizing manufacturing methods and equipment that replicate a chef's cooking process

An optimal design of processing levels tailored to product characteristics, ensuring both high quality and efficient store operations.

• Outline of the processing center ≫

Operating	AEON Food Supply LTD
Company
Name of the	Craft Delica Funabashi
Center
Location	4-6Takase-cho,Funabashi-city, Chiba prefecture
Start of Operation	June 6, 2024
Area Size	21,868㎡
Producing Items	Hot prepared foods, sushi, chilled prepared foods, semi-processed and finished
products for lunch boxes, sauces, and raw material processing
Recipient	Approximately 1,500 stores of AEON Retail, My Basket, and others in Kanto region

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• Thoughts behind the Center's name ≫

"Our goal is to enrich our customers' daily lives by providing easy access to special menus and professional- quality flavors that add a touch of elegance to their dining tables. We meticulously craft each product using carefully selected ingredients and production methods, based on recipes uniquely designed with our expertise and passion."

• 1: Originally, SPA stood for Specialty store retailer of Private label Apparel. In this context, it refers to enhancing the value of the sales floor by offering a streamlined process from product planning to sales through a single point of contact.

*2: Abbreviation of Merchandising. A series of actions aimed at selling products by strategically setting the assortment, sales timing, display quantity, price, and other relevant factors.

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