MoneyMax Financial Services Ltd. (MoneyMax) is a Singapore-based financial services provider, retailer, and trader of luxury products in Southeast Asia. The principal activity of the Company is that of investment holdings. It is also engaged, through its subsidiaries, pawnbroking, retail and trading of gold and luxury items, secured lending, auction and general insurance. The Company provides customers with short-term financing solutions, secured by pledged collateral articles such as gold, diamond and gem-set jewelry, and timepieces. It offers loans to individuals and businesses in the form of secured collateral, such as property. Its segments are Pawnbroking, Retail and trading of gold and luxury items, Secured lending, and Other operations including investment holding and provision of other support services. The Company offers motor, travel, home, and commercial insurance services. The Company, through its MoneyMax Online platform, offers to shop, sell and appraise their valuables.