Zeta Global announced that it has launched a new Snowflake Native App, Customer Growth Intelligence (CGI), on Snowflake Marketplace. This new offering enhances and extends the deep integration between the two companies sharing a vision to reinvent how enterprises ingest, store, synthesize, surface, and activate consumer data to make complex solutions simpler for marketers. With the CGI Snowflake Native App on Snowflake Marketplace, Zeta and Snowflake enable brands to quickly and seamlessly enrich their first-party customer data in their Snowflake Data Cloud with Zeta?s identity graph of over 235 million people in the U.S. Zeta?s marketplace offering includes behavioral, transactional, location, and professional data signals, empowering brands to surface visuals of customer intelligence with recommendations to create better experiences for consumers and propel their brands?

growth. Marketers will also have access to the power of Zeta data without dependence on data science and analytics teams, accelerating their speed to market. Additionally, the Snowflake Native App can be installed directly in the consumer?s Snowflake account, reducing the need to move or copy data.

This app was built with the Snowflake Native App Framework, enabling users to build, distribute, and monetize apps entirely within the Data Cloud.