ZA Group Inc. announced it's subsidiary, NFID, has launched its complete winter collection and can be purchased through it's direct to consumer store at WWW.NFID.com. NFID is an active lifestyle brand. The brand's history is rooted in the expansion of consciousness and targeted to consumers at the intersection of surf, skate, trail running, yoga, meditation, and martial art cultures.

NFID is a direct-to-consumer brand that produces apparel and accessories.