G-Star RAW Leverages Yext to Drive 1.5 Million Clicks to its Online Listings
January 21, 2020 at 02:00 pm
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Yext, Inc. the Search Experience Cloud company, and G-Star RAW announced the results of their joint efforts to help the Dutch denim brand reach its customers online. G-Star RAW collaborated with Yext to update its information across more than 150 publishers, including Google, Amazon Alexa, and Facebook. By enhancing its online discoverability with Yext, G-Star RAW has driven over 1.5 million clicks to its listings while experiencing a year-over-year growth rate in clicks of 16% in the 34 months since launch in December 2016. The Yext Search Experience Cloud enables G-Star RAW to manage information about more than 350 locations across 39 countries from one place, allowing the brand to seamlessly update 324,000 location listings. Understanding that customer feedback and insight is crucial to creating a positive in-store experience, G-Star RAW also used Yext to pull in over 19,000 reviews to gain a complete picture of what their customers were saying about the brand.
Yext, Inc. is a provider of an answer platform. The Company is engaged in organizing businesses facts to deliver relevant, actionable answers to consumer questions throughout the digital ecosystem. Its platform lets businesses structure the facts about their brands in a database called the Knowledge Graph. Its platform is built to leverage the structured data stored in the Knowledge Graph to deliver a search experience on a business or organization's own Website, as well as across over 200 service and application providers, which it refers to as its Publisher Network, and includes Amazon Alexa, Apple Maps, Bing, Cortana, Facebook, Google, Google Assistant, Google Maps, Siri, and Yelp. The Company's platform offers various features, including Listings, Pages, and Search, along with its other features and capabilities. The Company also offers field user support, which includes one-on-one training, review of content based on brand guidelines, and other support services.
YEXT, INC. 
