XR Immersive Tech Inc. announced an industry first partnership with RaceRoom Entertainment AG a premier racing simulation developer, to bring the exhilarating world of RaceRoom to VR locations worldwide through its subsidiary SynthesisVR. The Synthesis VR software platform is one of the VR out-of-home entertainment marketplace for games, educational and training experiences worldwide. Synthesis has over 450 VR arcades globally and a market of over 400+ VR games.

This collaboration marks a notable development in the virtual reality gaming industry by addressing the need for a high-quality motorsport simulation experience in virtual reality. The aim is to provide an engaging experience suitable for both newcomers and experienced drivers. Through this strategic partnership, SynthesisVR will integrate RaceRoom's racing simulation experience into its VR platform, providing users with a realistic and immersive racing environment while creating a seamless operator experience for VR location owners in terms of game license, tracking, and distribution.

The global sim racing market size is expected to grow at a compound annual growth rate (CAGR) of 12.1% during the forecast period and is estimated to be valued at USD 9.99 billion by 2027 according to a study by Grand View Research Inc. The incorporation of local and international racing events, coupled with the opportunity for VR establishments to participate in global competitions and secure prizes, is poised to generate substantial interest among VR enthusiasts. This engagement strategy holds the potential to cultivate repeat patronage, fostering the development of a loyal customer base that can contribute positively to the long-term viability of VR locations.