WW, the new Weight Watchers announced that Amy Weinblum has been named Chief Business Development Officer. Weinblum will be responsible for the development of new business platforms for the Company with particular focus on leveraging Winfrey's powerful role as an advocate for WW. Weinblum's appointment builds on her eight years as Winfrey's trusted advisor across her many businesses, including WW over the past three years. Weinblum will report to President and Chief Executive Officer Mindy Grossman and will join the Company's Executive Committee. While serving as Winfrey's Chief of Staff, Weinblum worked closely with WW's senior leadership team to develop the Company's strategic vision to make wellness accessible to all and inspire healthy habits for real life. Weinblum has been instrumental in helping realize Winfrey's vision across her businesses and partnerships by exploring new areas of growth and recognizing untapped opportunities for development. Most recently, she oversaw Winfrey's partnership with Apple to create original content for their platform.