From a fundamental viewpoint, the company is strong. The Thomson Reuters consensus revised sharply upward EPS estimates of the company for the current year (from GBp0.65 to 1.63). Sales are expected to grow about 6% for the fiscal year ending in March 2015. The current price shows a +4% potential to reach the analysts’ average target price.

Technical patterns are in the green: prices are up for several months. The movement should continue in the coming trading sessions. On the long run the stock evolve in an uptrend channel. Supported by the 20-day moving average it is touching the upper trend line and might soon overtake it.

A stop loss will be set at 792 GBp pivot point which then set our first target price at GBp 960. We use a 2/1 ratio to set our goal vis-a-vis our loss acceptance.