Brooke Chaffin has joined Disney Interactive Media Group (DIMG) as Senior Vice President of Women and Family. Ms. Chaffin will be based in North Hollywood, CA and assumes this newly created role overseeing women and family focused experiences for Disney Online. She reports to DIMG Co-President Jimmy Pitaro.

Previously, Ms. Chaffin served as the President of Auditude, Inc., a media and technology company focused on solving some of the most challenging issues around online video distribution and monetization. Prior to joining Auditude, she spent six years at Yahoo! in a variety of roles in Yahoo!'s Media Group, where she was responsible for content strategy and new business for Yahoo!'s media properties, including sites focused on women, lifestyles and entertainment, most recently serving as VP and Head of Business Development for the Media Group.

"Brooke brings more than a decade of incredibly deep and relevant online experiences to Disney Interactive Media Group. Her vast knowledge of the online space, coupled with her creativity and understanding of what moms and families want from their Internet experiences in this evolving marketplace makes her a perfect fit for our organization," said Mr. Pitaro.

Disney Online is a line of business within the Disney Interactive Media Group that produces Disney.com, Family.com and the Disney Mom and Family Portfolio of websites.

Ms. Chaffin came to Yahoo! through the acquisition of Launch Media, where she served as Senior Counsel. Before joining Launch Media, she was an associate attorney in the entertainment department of Loeb & Loeb, LLP.

Disney Interactive Media Group

Disney Interactive Media Group (DIMG) is one of the world's largest creators of high-quality interactive entertainment across all current and emerging digital media platforms. Products and content released and operated by DIMG include blockbuster online virtual worlds, #1-ranked web destinations Disney.com and the Disney Family network of websites, mobile applications, and video games.

Disney Interactive Media Group is the interactive entertainment segment of The Walt Disney Company (NYSE: DIS).

Disney Interactive Media Group
Courtney Simmons
818-623-3430 office
818-395-4700 mobile
courtney.simmons@disney.com