The Detroit Red Wings have entered into a dynamic new, multi-year partnership with United Wholesale Mortgage (UWM), that will serve as the official mortgage provider for the Red Wings and Little Caesars Arena. The partnership is highlighted by UWM's brand marks prominently appearing on the club's home, away, and practice helmets during the entirety of the 2021 season, which is set to begin on January 14, 2021. The UWM decal will be positioned on the left and right sides of the helmet, and the helmet will be worn for home and away games, as well as practices throughout this season. In addition to branding on player helmets, UWM branding will also be featured with an on-ice logo at Little Caesars Arena, along with prominent dasher board and penalty box signage. Digital branding will be featured throughout the arena bowl and concourse areas. The parking garage located at 128 W. Fisher Service Drive will also be named the United Wholesale Mortgage Garage with new signage to be installed soon. UWM will also have a sponsored presence on the Detroit Red Wings Radio Network.