UMG Media Corp. (UMG) join forces with the WHAM Network to bring its original content to a new platform. This partnership makes UMG’s content easy to access and available to view 24/7 due to WHAM’s significant distribution as a digital-first network on XUMO and Twitch, as well as web and mobile devices. With this agreement, the UMG community will now be able to enjoy WHAM’s diverse library of original programming, and curated content focusing on the lifestyle and culture of gaming and esports. WHAM is devoted to providing innovative and immersive programming covering the latest in industry news and the celebrity gaming scene, in addition to offering original series, intense esports tournaments, and in-depth coverage of live events. UMG’s philosophy of bringing competitive gaming to every gamer anywhere perfectly complements WHAM’s initiatives. The WHAM Network is a partner of leading independent content distributor Cinedigm, with both companies jointly operating the channel.