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GameSquare Holding

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GAME

CA3649341094

UMG Media Ltd. and Torque Esports Corp. Announce Their Partnership with Yellow Brick Road Casino for Their Live Weekly Esports Competition

November 01, 2019 at 02:22 pm

UMG Media Ltd. and Torque Esports Corp. announced their partnership with Yellow Brick Road Casino for their live weekly esports competition. The Lounge with Caesars Sports at Yellow Brick Road Casino, is expanding its amenities for sports fans with the new Madden '20 Tournament, New York's first live weekly esports competition.

Tapping into the region's passion for sports and the increasing excitement around esports, Yellow Brick Road Casino will host the event every Wednesday, beginning November 6. Sports fans and egaming enthusiasts will compete for a weekly prizes.

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Company Profile

Engine Gaming and Media, Inc. is a Canada-based gaming, media and influencer marketing platform company. The Company provides live streaming data and social analytics, influencer relationship management and monetization, and programmatic advertising to support video gaming companies, brand marketers, ecommerce companies, media publishers and agencies. Its segments include Gaming, Media, and Corporate and Other. Its Gaming segment offers services related to competitive organized video gaming or sporting events. Its Media segment offers platform and advertising services provided to other broadcasters, primarily local television (TV) and radio broadcasters. Its subsidiaries include Stream Hatchet, which is engaged in gaming video distribution analytics; Sideqik, which is a social influencer marketing discovery, analytics, and activation platform, and Frankly Media, which is a digital publishing platform used to create, distribute, and monetize content across all digital channels.

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