Domino's Pizza has partnered with Uber, allowing U.S. customers to order Domino's menu items through the Uber Eats and Postmates apps. Delivery will be made by Domino's and its franchisees. The initial rollout will begin in four pilot markets this fall, with access across the country expected by the end of the year, according to a press release.

"Domino's has a history of successfully entering new marketplaces," Russell Weiner, Domino's CEO, said in the press release. "We are the leader in the delivery and carryout pizza marketplaces in the U.S. In addition, Domino's sells more food on its digital platform than any pizza company in America. Now that aggregators are at scale, the next logical marketplace for us to enter is order aggregation. Our research in the U.S. and learnings from 13 of our international markets has shown us that taking orders using the Uber Eats Marketplace provides access for Domino's and its franchisees to a new segment of customers and what we believe will be a meaningful amount of incremental delivery orders once it's widely available."

If testing goes well in the United States, Domino's and Uber Eats could make the partnership global, as the two brands have 27 international markets in common and could bring Uber Eats to 70% of Domino's store around the world.

"As the No. one pizza company in the world, it is not surprising that Domino's is a brand people have been asking for on Uber Eats' global platform," Weiner added. "Given certain customers only order their delivery from the Uber Eats app, this deal could make Domino's available to millions of new customers around the world. Domino's will still be the face our customers see at the door, while Uber will be providing us with adequate data to understand delivery efficiency and incrementality. Meanwhile, Domino's own e-commerce platform will continue to be the place our customers can go to access our best deals and industry-leading loyalty program."

Uber Eats will be the exclusive third-party platform for U.S. Domino's stores until at least 2024. Customers will be able to use the Domino's Tracker or app to track their Uber Eats order. Delivery is free for Uber One and Postmates Unlimited members.

"Domino's and Uber both have a sustained track record of leadership in technology and innovation," Dara Khosrowshahi, Uber's CEO, said in the press release. "We're excited to announce this unique partnership with Domino's globally — both starting as their exclusive third-party marketplace partner in the U.S. and making their menu available to our consumer base around the world — and we look forward to bringing customers the convenience, technology, and experience that are foundational to both of our brands."

The press release did not specify which markets the test will roll out to first.

Domino's operates more than 20,000 stores in over 90 markets.

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