Six major Japanese media firms, including Tokyo Broadcasting System Holdings Inc. will jointly establish a new company in July to offer paid online video services. The new company will offer dramas, economic news and other content starting in April next year. It will create exclusive programs and spinoffs of popular dramas as well.

The five other partners in the joint venture are newspaper publisher Nikkei Inc., TV Tokyo Holdings Corp., Wowow Inc. and advertising agencies Dentsu Inc. and Hakuhodo DY Media Partners Inc. The new company's content will also include programs compatible with the 4K ultra-high-definition television format. The service will utilize cutting-edge technologies, including artificial intelligence.