General Cannabis Corp. announced that Adam Hershey, the company’s large strategic investor and the managing member of Hershey Strategic Capital and Shore Ventures III, is joining the Company’s Board of Directors. Mr. Hershey has over 25 years of investing experience in the public and private markets. He is currently the Founder, Managing Partner and Portfolio Manager of Hershey Strategic Capital, LP an opportunistic, alternative asset manager focused on active investing in small cap, public companies, since inception in July 2009 to the present. As previously announced by the Company, Mr. Hershey led an equity investment round into General Cannabis in May and June. Mr. Hershey replaces Michael Feinsod on the General Cannabis Board. Mr. Feinsod resigned from the Board on July 9, 2020.