TC Transcontinental announced the expansion of raddarTM, the reinvented flyer, across Québec as well as in areas of Ontario and British Columbia. raddarTM is a thin leaflet folded in four that combines flyers from various retailers into a single printed product. Distributed via Canada Post, raddarTM greatly reduces the volume of paper used.

With raddarTM and its digital platform raddar.ca, consumers can benefit from the best of both worlds. Between February and May 2024, raddarTM will be rolled out gradually across the province of Québec, replacing Publisac. This will add 2.8 million households to the 1 million copies of raddarTM already distributed in the Greater Montreal area.

raddarTM is a meaningful and simple name. The primary role of a radar is to detect, and raddarTM allows consumers to detect the most attractive offers. raddarTM's logo recalls the traditional icon associated with radar, but also the fingerprint, which highlights the personalization of the offers while nodding to raddar.ca, the digital platform.

Vibrant and timeless colours ensure that the product is eye-catching and easily recognisable in consumers' mailboxes.