The Arena Group and Gaud-Hammer Gaming Group announced the launch of Esports Illustrated, a new media platform dedicated to providing exclusive, in-depth coverage of esports with analysis, player and team interviews, and behind-the-scenes glimpses of major competitive gaming events. The Arena Group, home to more than 250 brands including Sports Illustrated, Parade, Men's Journal, TheStreet, and over 109 million unique visitors according to Comscore in January, will power and integrate the new destination into SI.com. Sports Illustrated, through its youth sports tournaments division, Prospects by Sports Illustrated, has also been running esports tournaments across multiple titles for competitive and casual gamers since 2021.