Swarmio Media Holdings Inc. announced it has entered into a revenue share agreement with Apelby Communications. According to the Agreement, Apelby will distribute Swarmio's Ember gaming and esports platform to its telco clients in Europe, Africa and LATAM, to sell to their own customers. Ember subscribers will gain access to an ultra-low-latency playing experience, competitive challenges and tournaments, exclusive gaming content, managed communities, gamification and points system, online store (Swarmio Store), and gamer e-wallet (Swarmio Pay).

Swarmio, Apelby and the telco will share all the revenues generated through the multiple monetization channels of the platform, which include monthly subscription fees, payment processing fees, and fees from in-game purchases. As Swarmio continues its global expansion, it expects that Africa and Latin America will be key markets. In Latin America, approximately 70% of the population currently remains unbanked or underbanked.

In Africa, where the population of gamers has more than doubled over the past 5 years largely due to the proliferation of smartphones (Sub-Saharan Africa is the world's fastest growing mobile phone market), approximately 57% of the population lacks any form of bank account. Swarmio deploys its Ember platform to customers around the world via its telco partners. To date, Swarmio has successfully launched its platform with some of the largest telcos in Asia and North Africa, including Ooredoo in Tunisia (launched under brand name Ooredoo EZ - Powered by Ember), Globe Telecom in the Philippines (launched under brand name Globe Gamer Grounds – Powered by Ember), and Sri Lanka Telecom (SLT Esports - Powered by Ember).

Swarmio is strategically targeting key markets where both internet use and gaming activity are rising rapidly and populations lack access to traditional bank accounts or credit cards.