Surya Roshni has entered into a strategic alliance with Snapdeal in a bid to increase its market share of LED bulbs business. This tie-up initiates a disruptive trend in energy conservation by making LED bulbs affordable and within the reach of millions of people in tier II and III cities. Surya's eco-friendly and energy saving LED bulbs will be available for sale on the Snapdeal from January 2016.

This alliance reflects the thrust the group places on 'social causes' and sale of environment-friendly products.