ICA Malmborgs has chosen StrongPoint to supply and install Pricer SmartTag Color ESLs. StrongPoint was awarded the contract following a competitive process. ICA Malmborg's stores will use Pricer to streamline and simplify work in-store.

Price updates and management of campaigns will now take place in real time, ensuring the consumer always sees the right price and product information at the shelf edge, ensuring an optimal shopping experience. In addition, the ESLs will eliminate the need for store staff to manually change the prices, a time-consuming process. This frees up time for staff to focus on customer service and other more value-added tasks.

Pricer's solutions also facilitates other aspects of store work including providing accurate stock balance, stock replenishment and e-commerce picking via pick-by-light. The rollout of the project is expected to begin in second quarter 2023 and be completed in 2024.