Standard Capital PLC announced Mr. Vidhura C. Velivitiya was appointed to the CEO of the company with effect from 18 February 2024. Mr. Vidhura C. Velivitiya, has successfully completed EMBA (Major in Marketing) in North South University-Dhaka, Bangladesh and Bachelor of Science (Chemistry Special) from the University of Colombo ­ Colombo 03, Sri Lanka. He is currently the General Manager of Standard Industries (Private) Limited.

He is engaged in driving business strategies for sales growth and general management of current operations in Paints & Coatings, Biomass fuel products, Kixx (South Korean No. 01 Lubricant brand) and Bangladesh export business. He has experience in working as a Business Development Manager at Hichemicals (Pvt) Limited- Sri Lanka, Sales & Marketing Manager (Textile Chemicals) at Haycolour (Pvt) Limited, Country Sales Manager at Multichemi Bangladesh (Pvt) Ltd, Product Manager at Meechu Aero Style Factory, Product Executive (Medical Division) at Analytical Instruments (Pvt) Ltd, Hygiene Manager (Food & Beverage Hygiene Division) at Diversey Inc. and as a Hygiene Delegate (Food & Beverage Hygiene Division) at Diversey Inc.