Sprout Social announced a new integration with Tableau, the world's leading analytics platform. The integration enables organizations to make more proactive and data-driven decisions by making it easier to incorporate social data from Sprout Social into Tableau for a cohesive view of business-wide insights. The addition of Tableau, a Salesforce company, is the latest in a series of integrations Sprout Social has developed as part of its global partnership with Salesforce.

Sprout Social's focus on co-creation enables functionality that fits within joint customers' workflows so brands can extract the most value from their customer data without worrying about a difficult product implementation. Sprout Social's existing integrations with Salesforce Service Cloud, Marketing Cloud, Sales Cloud and Slack also reflect this same intentionality. Sprout Social's platform provides robust social data across brand performance, audience insights, campaign effectiveness and industry trends.

With Sprout Social's Tableau Business Intelligence (BI) Connector, customers can better leverage these social insights for a stronger understanding of their customer and their brand's performance. Users can also create custom dashboards with the exact metrics and visuals they need. This type of access and customization makes it easier to not only share, but act on, the most impactful data.