Specificity Inc. announced its digital marketing platform PickPocket will launch by the end of the year. PickPocket exemplifies Specificity's mission to deliver the latest digital marketing technology to companies of all sizes making them nationally, regionally and locally competitive. PickPocket provides location-based device ID extraction in a self-serve platform wherein users can define the parameters of their own campaign.

Users on PickPocket are in total control of their campaign and can dictate spend level, locations to target, and the duration of the campaign. Forty-eight hours after the campaign is complete, PickPocket clients get an email containing detailed analytics, including foot traffic attribution reporting. This analytical reporting informs the client how many people physically visited their location out of all the device IDs that were marketed to during the campaign.

The report also contains tracking for impressions, clicks, form fills, and ecommerce conversions where appropriate.