Snowflake announced Environics Analytics uses Snowflake to support faster processing of data that underpin many of its products, including the just-launched Canadian travel and tourism industry product, VisitorView. Using Snowflake to help process very large amounts of mobile location data, Environics Analytics created VisitorView and brought it to market in a significantly shorter period of time than it would have otherwise been feasible using alternative data solutions. VisitorView is helping the travel and tourism industry identify American neighborhoods whose residents have a high propensity to visit Canada to maximize the efficiency of their marketing spend. Snowflake’s Secure Data Sharing feature, ease of use, and modern, flexible cloud-built architecture enabled Environics Analytics to process large datasets needed to create VisitorView. The product utilizes anonymous and aggregated mobile location data and provides users with insights into the volume of visitors to a specific location, their behaviors and preferences, lifestyle habits and much more. These insights help tourism organizations invest their marketing budgets more effectively, while also developing a more data- informed experience for visitors, based on their individual profiles.