Snipp Interactive Inc. provided an update to its previously announced pilot program ("Pilot") for a top 5 global market research and consulting firm ("Global Research Client"). This is a new industry that Snipp focused on entering last year. Based on the success of the Pilot that was carried out in the country of Columbia for a customer ("Customer") of this Global Research Client, Snipp has received confirmation from its Global Research Client that it will be rolling out the SnippRewards platform globally for this Customer. This Customer is a leading American Multichannel cigarette and tobacco company. The 2021 SnippRewards roll out starts on January 4, 2021 and will cover a minimum of 39 countries and represents a contract value of between $2 million and $3 million on an annualized basis. Snipp launched the first 5 countries (2 in Europe, 1 in Asia and 2 in Latin America) on January 4, 2021, in the first wave of the deployment. Another 6 countries will launch starting in March 2021 with the remaining countries slated to be launched in second quarter of 2021. This Global Research Client of Snipp has multiple such customers that can leverage the SnippRewards platform to incentivize their research panels. This deployment was for only 1 such customer. Preliminary conversations are underway for transitioning other customers of this Global Research Client to the SnippRewards platform. SnippRewards is a leading rewards platform that has integrated over 1,325 unique brand rewards across 150+countries and 45+currencies. In addition to the SnippRewards platform, other business units of this Global Research Client are piloting Snipp's industry leading Receipt and Invoice processing module - SnippCheck. Subsequent deployments of the SnippCheck platform are also planned for this coming year as the pandemic had caused limited deployments in the second half of 2020.