SATO appointed a new management team to help the company strengthen its position as an end-to-end solution provider in Europe. Neil Batchelor was appointed the new General Manager for European sales, while Laurent Lassus becomes General Manager of Marketing & Product Management, and Detlev Müller takes the role of General Manager for the DACH area (Germany, Austria and Switzerland) and Eastern Europe. Following his new appointment, Neil Batchelor, who is presently Managing Director at SATO UK, will step down from his current position. Operations in the UK will now be led by Jason Wise, General Manager, but Neil will continue supporting SATO UK as part of his new European role.