Sanrio Co., Ltd. announced that its subsidiary Sanrio (Shanghai) International Trade Co., Ltd. has renewed the Master License Agreement to license Sanrio characters in mainland China to KT Licensing Ltd. and KT Licensing Shanghai) Ltd. executed in January 2017. Based on the renewed agreement, KTL nd KTL Shanghai will continue to have the exclusive right to manufacture and sell Sanrio character products in mainland China and to sublicense Sanrio character designs to other companies for the mainland China market. According to the agreement, Sanrio Shanghai, in return, will receive from KTL and KTL Shanghai a certain percentage of licensing revenue and royalty payment.

Contract date: December 30, 2021 Contract period: From January 1, 2022, to December 31, 2022 (12 months) Minimum guarantee: RMB 179,500,000 (approx. 3.2 billion yen) (12 months).