Zwift, LLC announced that it has received $27 million in its series A round of equity funding led by new investor, Novator Partners LLP on November 16, 2016. The transaction also included participation from new investors, Shasta Ventures and Max Levchin, and existing investors, Samchuly Bicycle Co., Ltd (KOSDAQ:A024950) and Waypoint Capital. The company has received $45 million in funding till date.