Roku, Inc Announces Westinghouse Roku TV Partnership
January 07, 2019 at 02:00 pm
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Roku, Inc. announced Westinghouse Electronics as the newest TV brand to join the Roku TV™ licensing program. Westinghouse Electronics will leverage the Roku TV hardware reference design and Roku OS to deliver HD Westinghouse Roku TV models, expected in the first half of 2019, and 4K Westinghouse Roku TV models hitting shelves later in the year. The Roku TV licensing program offers TV OEM partners a purpose-built and reliable solution for building HD or 4K and HDR smart TVs that consumers love to use. Roku provides a low-cost hardware reference design, automatic software updates that deliver new features and an ever-growing library of content, so OEMs can offer best-in-class smart TVs at competitive price points. The Roku OS offers access to 500,000+ movies and TV episodes via thousands of free or paid channels. Fast and easy search across hundreds of channels returns results in order by price, plus what’s playing live when an HDTV antenna is attached. The Roku Channel offers 10,000+ free ad-supported movies and TV episodes and later this month customers will also be able to browse, trial and subscribe to premium subscriptions from popular services. The Roku Channel provides easy account management and a single bill for services subscribed to within the channel. Free content is also easy to find with Featured Free as it provides users with direct links to free in-season episodes from top network shows and full past-season catch-ups.
Roku, Inc. operates a television (TV) streaming platform. The Company connects viewers to the streaming content they love, enable content publishers to build and monetize large audiences, and provides advertisers with capabilities to engage consumers. The Companyâs segments include platform and devices. The platform segment is engaged in the sale of digital advertising (including direct and programmatic video advertising, media and entertainment promotional spending, and related services) and streaming services distribution (including subscription and transaction revenue shares, the sale of premium subscriptions, and the sale of branded app buttons on remote controls). The devices segment includes licensing arrangements with service operators and TV brands in addition to sales of streaming players, audio products, smart home products and services. Roku TV models are available in the United States and in select countries through licensing arrangements with TV OEM brands.
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