Reborn Coffee, Inc. announced a strategic partnership with pet fashion brand Sgt. Puppa to open in Pasadena, CA in May 2024. Under the partnership agreement, the Reborn Pet Social Cafe, set to open in Pasadena in May 2024, will feature a specially curated selection of Sgt.

Puppa's pet fashions and accessories alongside Reborn's renowned coffee offerings. This unique blend of products is designed to attract a broad spectrum of customers, promoting sales growth, high margins, and fostering unwavering brand loyalty. In preparation for the grand opening of the Reborn Pet Social Cafe, the company has launched pop-up shops across several locations, offering a preview of the pet cafe experience.