RateGain Travel Technologies Limited announced that it has been selected by Caesars Entertainment Inc. (Caesars), to provide real-time rate intelligence to boost hotel performance, profitability, and RevPar. As part of the deal, Caesars will be implementing RateGain's products OPTIMA, PARITY+, and closed loop rate parity (test reservation) across 50+ properties throughout the United States.cCaesars selected RateGain's OPTIMA, which will provide real-time competitive intelligence. Its MarketDRONE Narratives feature will help every Caesars property get actionable insights to insure its industry leading position against sudden market changes.

Through an easy-to-use, multilingual platform, OPTIMA provides large variety of channels to shop from, along with automated market insights helping Caesars' revenue team with operational efficiency, including modern features lacking in other rate intelligence products in the market. In addition, pricing teams will also detect revenue leakage to ensure Caesars is in sync with all its demand partners to offer the right prices across channels. Using closed-loop rate parity, the pricing team would validate any rate parity violations, helping build transparency and control the hotel chain's pricing strategy.